The Iconic American Brands Are No Longer American

American Apparel captivated shoppers with its ‘Made in USA – Sweatshop free’ promise until 2015, when financial troubles hit. Despite this downfall, it sought revival amidst challenges, embodying conscious consumerism until its collapse.

In 2017, Gildan Activewear, a Canadian behemoth, acquired American Apparel for $88 million—name, equipment, and all. This acquisition not only saved the brand but also marked its transition from an American icon to a Canadian entity, ready for another chapter.