The Iconic American Brands Are No Longer American

American Girl dolls, born from Pleasant Rowland’s vision in 1986, became a cultural icon, fetching thousands for vintage versions. Initially mail-order exclusives, these dolls embody a rich narrative of American history.

Post-1998 Mattel acquisition, American Girl’s availability surged, boosting production. While German craftsmanship shapes the dolls, their narratives and accompanying books originate from Wisconsin, complemented by Chinese-made accessories, culminating in an assembly in Wisconsin.