The Iconic American Brands Are No Longer American

Founded in Denver in 1910 by Jesse Shwayder, Samsonite thrived in the West for 91 years. Post ownership changes, it relocated to Mansfield, MA. Primarily manufacturing in Asia and Europe, Samsonite has embraced global expansion while honoring its legacy.

Samsonite’s global manufacturing footprint includes plants in Hungary, China, and India, with the Nashik plant producing 40% of its hard luggage. The brand enjoys significant popularity in China, where two-thirds of its products are sold, underscoring its strong market presence.