The Iconic American Brands Are No Longer American

Originally dubbed ‘America’s Movable Fighting Man,’ G.I. Joe has transitioned under Hasbro’s ownership to become a multi-faceted franchise, spanning action movies, series, and video games. Honored by both the National and Pop Culture Hall of Fame, its legacy is undeniable.

Headquartered in Rhode Island, Hasbro crafts G.I. Joe figures, amongst others, in American facilities as well as in Hong Kong and Taiwan, with China being a significant market for these iconic action figures.