The Iconic American Brands Are No Longer American

Founded by Kevin Plank in 1996 with its roots in Washington D.C., Under Armour, despite its British spelling, stands proud as an iconic American brand, specializing in sportswear and footwear, with its headquarters nestled in Baltimore, Maryland.

While Under Armour’s heart beats in the U.S., its production pulse is global, relying on overseas manufacturers for nearly all its merchandise, predominantly in Vietnam, Malaysia, Jordan, and China. Despite this, North America remains its largest market, making up 70% of its sales.